Behind every great business is the right foundation.
Our story.
The Collective Type (tct.) is a boutique virtual assistant studio based in London. We exist to bring clarity, structure, and calm to the everyday demands of running a business.
Founded by Narell Wilson, who brings over 15 years of business support experience and a genuine desire to help entrepreneurs and creatives feel organised, supported, and in control of their time.
tct. blends executive‑level precision with a boutique, founder‑first approach, partnering with small businesses and vision‑driven founders to create space for what matters most.
Our mission is simple: to provide exceptional virtual assistance that empowers entrepreneurs and small businesses to thrive.
We believe in delivering reliable, efficient, and personalised support - so our clients can focus on leading, growing, and creating their business with confidence and ease.
Our mission.
Our values.
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Consistent, high‑quality support you can rely on.
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Honesty and trust in everything we do.
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Embracing creativity and fresh ideas.
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Your success is our priority, tailored to your unique vision.
We can help you.
From the everyday details to the bigger picture, we provide seamless support that gives you clarity, confidence, and consistency - so your business runs smoothly and you have the freedom to grow.
We bring order to your tasks, systems, and priorities - giving you clarity on the big picture and confidence in the details.
Clarity in the Everyday
With seamless support behind the scenes, you’ll feel equipped to lead, create, and grow - free from the constant pull of admin.
Confidence in Your Workflow
Our approach is flexible yet reliable - providing the right support at the right time, so your business never loses momentum.
Consistency You Can Trust
Begin your journey with us here.
Your vision deserves seamless support. Discover how clarity and calm can transform the way you work.