Behind every great business is the right foundation.

Our story.

The Collective Type (tct.) is a boutique virtual assistant studio based in London. Founded by Narell Wilson, with 15+ years experience in executive business support. We exist to bring clarity, structure, and calm to the everyday demands of running a business.

tct. blends executive‑level precision with a boutique, founder‑first approach, partnering with small businesses and vision‑driven founders to create space for what matters most.

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What is a VA?

Before you choose a service package, it helps to understand what a Virtual Assistant really is and what they bring to your business.

A Virtual Assistant (VA) is a remote professional who supports the operational and administrative side of your business. They manage the essential tasks that keep your workflow organised and consistent - inbox management, scheduling, client coordination, systems setup, research, follow-ups, and the day‑to‑day work that takes time but doesn’t require your expertise.

A VA is similar to an EA or PA - the difference is simply that the support is delivered remotely, giving you the same level of organisation and structure without needing someone on‑site.

Our mission.

Our mission is simple: Deliver exceptional virtual assistance that empowers entrepreneurs and small businesses to thrive. Reliable, efficient, and personalised support means you can lead, grow, and create with confidence.

Our core values.

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COMMITMENT

Consistent, high-quality support you can rely on.

INTEGRITY

Honesty and trust in everything we do.

INNOVATION

Systems that evolve with your business.

CARE

Support that feels human, not transactional.

Our approach.

We bring order to the details, turning scattered tasks into a clear rhythm you can trust.

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CLARITY IN THE EVERYDAY

Your ideas move freely when the systems behind them are seamless. We keep the flow clear so you can lead with ease.

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CONSISTENCY YOU CAN TRUST

Support that shows up every day, building dependable momentum for your business and life.

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CONFIDENCE IN YOUR WORKFLOW

Begin your journey.

Your vision deserves seamless support. Discover how tct. can transform the way you work.