Behind every great business is the right foundation.

Our story.

The Collective Type (tct.) is a boutique virtual assistant studio based in London. Founded by Narell Wilson, with 15+ years experience in executive business support. We exist to bring clarity, structure, and calm to the everyday demands of running a business.

tct. blends executive‑level precision with a boutique, founder‑first approach, partnering with small businesses and vision‑driven founders to create space for what matters most.

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Our mission.

Our mission is simple: Deliver exceptional virtual assistance that empowers entrepreneurs and small businesses to thrive. Reliable, efficient, and personalised support means you can lead, grow, and create with confidence.

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Our core values.

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COMMITMENT

Consistent, high-quality support you can rely on.

INTEGRITY

Honesty and trust in everything we do.

INNOVATION

Systems that evolve with your business.

CARE

Support that feels human, not transactional.

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Our approach.

We bring order to the details, turning scattered tasks into a clear rhythm you can trust.

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CLARITY IN THE EVERYDAY

Your ideas move freely when the systems behind them are seamless. We keep the flow clear so you can lead with ease.

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CONSISTENCY YOU CAN TRUST

Support that shows up every day, building dependable momentum for your business and life.

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CONFIDENCE IN YOUR WORKFLOW

Begin your journey.

Your vision deserves seamless support. Discover how tct. can transform the way you work.